About

Verena Pichler

Online Editor in Chief & Marketing responsible for Ursache\Wirkung || July 2013 – Present || Vienna/Stockholm

Ursache\Wirkung is a german lifestyle magazin. It was founded in 1991 in Vienna and appears four times per year. It is the magazine with the greatest reach in the german speaking area in it's field.


  • Researching, writing and presenting texts in ways that appeal to the site's target audience
  • Uploading material on to the website 
  • Making sure site content is kept up to date
  • Editing texts produced by colleagues or freelancers
  • Developing new content and editorial guidelines
  • Creating and monitoring social media output and feedback
  • Making sure web pages are picked up by search engines (search engine optimisation)
  • Reporting on website traffic statistics
  • Training new staff on how to produce and edit content
  • Producing Ads for Google and Social Media Chanels
  • Creating editorial calendars
  • Overseeing the functionality of our app
  • Implementing and developping new marketing strategies
  • Launch of the new marketplace

2013-Present

Relaunch Fresh one Pot Kitchen || May 2022 || Vienna, Austria

Fresh one Pot kitchen is a restaurant chain in Austria, specialized in creating healthy food. Unfortunatly, they did not have a proper branding solution - which made it hard to recognize them. I helped with the rebranding of the company. 

 

  • creating the website design
  • producing flyers
  • meeting with clients to discuss requirements and/or project progress
  • demonstrating and receiving feedback about draft sites
  • keeping up to date with recent technological and software developments
  • creating a website that ist user-friendly, effective and appealing
  • producing menus

Website creation for Ono Poké || February 2022 || Vienna, Austria

Ono Poké bowls is a restaurant chain in Vienna, specialized in Poké Bowls. They wanted a website & flyer that reflects the healthy and colourful dishes they create.

 

  • creating the website design
  • meeting with clients to discuss requirements and/or project progress
  • demonstrating and receiving feedback about draft sites
  • digital retouching and image editing
  • creation of menus and flyers

Website creation for Lottes Weltreise || January 2022 || Vienna, Austria

Lottes Weltreise started their delivery service in January 2022. In order to reach more customers, they reached out to create a website for them, that would capture the unique character of the cook.

 

  • creating the website design
  • producing sample sites
  • meeting with clients to discuss requirements and/or project progress
  • demonstrating and receiving feedback about draft sites
  • keeping up to date with recent technological and software developments
  • creating a website that ist user-friendly, effective and appealing
  • digital retouching and image editing

Website creation for PLP Holding || November 2021 || Vienna, Austria

PLP Holding is a newlyfound holding company, founded in 2021.  The owner wanted to have a simple and minimalistic website, to ensure that it would deliver the right message to the potential costumer.

 

  • creating the website design
  • meeting with clients to discuss requirements and/or project progress
  • demonstrating and receiving feedback about draft sites
  • digital retouching and image editing

2021-2022

Content Management Consultent for Agria Djurförsäkring || July 2021- January 2022 ||Stockholm, Sweden

Agria Djurförsäkring provides animal insurances in NorwayDenmarkFinlandFranceGermany and UK. Agria is owned by Länsförsäkringar. Agria launched their German Website in October 2021 and needed my help. 

 

  • Management of all website content using Episerver
  • Translation of various texts and articles from swedish to german
  • Ensuring all content was SE-optimized
  • Working closely with other teams to ensure that the information on all pages is correct
  • Defining the right tone to appeal the target group
  • Finding the most important keywords and competitors 
  • Creating of Agriabreedersclub for cats and dogs

Head of Marketing for IVISYS|| April 2019 - January 2020 ||Stockholm, Sweden

IVISYS is the result of two merging companies. It was founded in 2018. It is therefor a young company in the vision system field.

 

  • Development and implementation of the Brand strategy
  • Developing the marketing strategy for new and existing products
    Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Creating editorial calendars Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Guiding the day to day activities of the marketing team.
  • Ensuring that the marketing objectives are implemented by the marketing team.
  • Work closely with product management team to define marketing materials and programs.
  • Manage social media presence and direct programs to improve social media reputation and recognition.
  • Developing and delivering marketing and communications strategies for the organisation.

2019-2020

2017-2018

Social Media Manager & Video Editor for Local Glimpse || June 2017 – December 2018 || Stockholm, Sweden

Local Glimpse is a young start up, founded in the beggining of 2017. I joined the company in June 2017. Due to it's start up character, my tasks there were adapting continuously, to meet the needs of the company. 


  • Creating editorial calendars
  • Creating and monitoring social media output
  • Producing Ads for the social Media chanels
  • Working close with our client Nadja Wedin (creating Ads, monitoring and analysing Data, creating content for social media chanels and maintaining the website)
  • Editing Videos ( Trim footage segments and put together the sequence of the film, input music, dialogues, graphics and effects, create rough and final cuts, ensure logical sequencing and smooth running )

Previous experiences


Employe at Social Call || March 2013 – June 2013 || Vienna

Retail Assistant at Primark Stores Limited || September 2012 – February 2013 || Vienna

Healthcare internship || Hartmann Spital (now Franziskus Spital) || July 2012 ||  Vienna

Internship Communications || Erste Bank || July 2011 || Vienna

Public Relations Internship || Pleon Publico || July 2009 – August 2009 || Vienna

Education


Stockholm University || Master of Science || Globalization, Environment and Social Change || 2016 – 2018

University of Vienna|| Bachelor of Arts|| Sociology || 2012 – 2016 

Lycée francais de Vienne|| Baccalauréat générale en ES & Österreichische Matura|| Economics || 1996-2011